Over the past 15 years I have developed an appreciation for the number one English-speaking radio service on the Côte d’Azur.
Based in Monaco, they have good music (if somewhat repetitive) and I always read their daily news email bulletin – I look forward to the day they set up an opinion column, perhaps with guest writers. The breakfast show is wonderful and the night-time playlist just right.
To anyone travelling to the region I recommend tuning in and giving it a go.
In a tough business environment we all need to get our products known to as many customers as possible, whether it’s in a consumer market or a professional one.
One of the classic ways is direct mail, be it by email, flyers, or traditional postal services.
I must point out that I agree that advertising and getting your message to as wide an audience as possible is fundamental, but I also think that we need to re-consider what is being done and how. Read More…